Google Ads rebuilt from wasted spend to profit engine
Restructured campaigns, tightened audience targeting and moved to data-driven bidding.
−35%CPA
+50%conversion rate
Hire CMO
Matej Suransky
Fractional CMO · Europe, Americas & Asia
Senior marketing leadership. Without the full-time hire.
I join your leadership team part-time to set the marketing strategy, fix what isn’t converting, and build a team that keeps delivering after I step back. 10+ years leading global marketing across America, Europe, Asia and China.
Key Talent Award 2023[Awarding organisation]
+47%growth in marketing-attributed revenue
−35%cost per acquisition on Google Ads
+50%conversion rate after campaign rebuild
4 regionsAmericas, Europe, Asia and China markets launched
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Is this you?
You’ve outgrown ad-hoc marketing, but a full-time CMO is a big bet.
01
Marketing spend is growing, but you can’t say what’s actually driving revenue.
02
Your team produces content and campaigns, but without one growth strategy tying them together.
03
You’re entering a new market and need someone who has done it before.
04
You need senior leadership now, not after a six-month executive search.
What I do
Strategy, execution and the team to run it.
Every engagement starts from your revenue goals and works backwards to channels, budget and people.
01
Strategy & positioning
Market, audience and message defined, with a 90-day roadmap tied to revenue KPIs.
02
Performance & paid media
Google Ads, LinkedIn and paid social rebuilt around data-driven bidding and lower CPA.
03
Lead & demand generation
Full-funnel programs that bring in qualified pipeline, not just traffic.
04
SEO, content & YouTube
Search-led content and video that compound into inbound leads over time.
05
Market expansion
Localized go-to-market for new regions, including China and wider Asia.
06
Team building & hiring
Roles, KPIs and coaching for your team, plus help hiring your next full-time marketing lead.
Growth stories
What changed after I joined.
From a content studio to a growth marketing team
Realigned roles to strengths, introduced performance KPIs and continuous learning across SEO, YouTube, LinkedIn, China marketing, paid and brand.
16 moto consistent impact
6channels owned
YouTube turned into a lead channel
SEO-driven titles and descriptions, sharper storytelling and a consistent content plan grew watch time and subscribers.
[+X%]watch time
[+X]subscribers
[HKD X]marketing-attributed revenue
[USD X]total budget managed
[N]countries marketed in
[N]global events organized
[N]team members led
How it works
From first call to measurable growth.
Week 0
Free consultation
30 minutes on your goals, challenges and whether we’re a fit.
Weeks 1–2
Marketing audit
Channels, spend, funnel, team and tracking reviewed end to end.
Weeks 3–4
Strategy & roadmap
A 90-day plan with priorities, budget and KPIs your board can follow.
Ongoing
Lead & optimize
I run the plan with your team, report monthly and adjust as results come in.
Ways to work together
Flexible engagements. No long-term lock-in.
Monthly retainers, cancellable with 30 days’ notice. Custom scopes available.
Advisory
For founders and marketing leads who need a senior sparring partner.
[€X]/ month
- 2 strategy sessions a month
- Async review of plans & campaigns
- Quarterly roadmap
Fractional CMO
Most chosen
Part of your leadership team, owning marketing strategy and results.
[€X]/ month
- [1–2] days a week
- Lead and mentor your marketing team
- Own budget, channels and KPIs
- Monthly board-ready reporting
Interim CMO
For a leadership gap, a market launch or a turnaround.
[€X]/ month
- [3–4] days a week, 3–6 months
- Full CMO responsibility
- Hiring and handover to your permanent lead
Industries
B2B and B2C, across sectors.
Tech, SaaS & AIE-commerce & DTCManufacturing & industrialFinance & professional servicesHealthcare & pharma
[A short client or former-CEO quote about the concrete result you delivered — one or two sentences.]
[Name][Title, Company]
FAQ
Good questions.
What is a fractional CMO?
An experienced CMO who works with you part-time or on contract — senior strategy and leadership without a full-time executive salary or long-term hiring risk.
How quickly will we see results?
Quick wins in paid media and tracking often show in the first weeks; lead generation, brand and revenue typically improve within 3–6 months.
Do you work with our existing team and agencies?
Yes. I lead and mentor your team, align agencies to shared KPIs, and help you hire where there are gaps.
What does it cost?
Engagements are monthly retainers based on time commitment and scope — see the options above, or book a call for a custom quote.
Do you work remotely?
[Mostly remote across Europe, Americas and Asia time zones, with on-site days as needed.]
Let’s talk
Got a marketing challenge on your mind?
Book a free 30-minute call. You’ll leave with at least one concrete idea, whether or not we work together.