Fractional CMO for SME founders and CEOs

Your marketing
should make money,
not mysteries.

You're spending more, approving everything, and still can't say what's driving revenue. I join your leadership team part-time to fix that: one strategy, clear numbers, and a team that delivers without you.

Senior executive overlooking a city skyline
$50M+marketing-attributed revenue

What founders tell me

If you've said any of
these, you're not alone.

“

I'm spending more on marketing every quarter and still can't tell you what it returns.

Budgets go to agencies, ads and tools, but the reports show clicks and impressions, not revenue. You're signing cheques on faith.

“

Marketing is busy. I just don't know if it's working.

Posts go out, campaigns launch, content gets made. But there's no single strategy connecting it all to the numbers you care about.

“

I'm still the one making every marketing decision.

Your team waits for your approval on everything. You became CEO to lead the business, not to review ad copy at 11pm.

“

We've burned through two agencies and a junior hire.

Each one promised growth. Each one needed you to tell them what to do. Nobody owned the outcome.

“

A full-time CMO costs more than our entire marketing budget.

You need senior leadership, but a €200k+ executive hire, plus a six-month search, is a bet you can't afford to get wrong.

“

We want to enter a new market and nobody here has done it.

New region, new language, new buyer. Guessing your way in costs a year and a lot of money.

The real problem

It's not a lack of effort.
It's a lack of senior ownership.

Agencies execute. Junior marketers follow instructions. Someone has to own the strategy, the budget and the result. Right now, that someone is you.

Leadership team planning marketing strategy

Spend you can’t explain

Every euro tied to pipeline and revenue

Random acts of marketing

One 90-day plan your board can follow

You approving everything

A team that owns its KPIs

Agencies with no accountability

Partners aligned to shared targets

Proof, not promises

$50M+

marketing-attributed revenue across USA, Europe and Asia

−87.4%

Google Ads cost per acquisition at Star Rapid

−73.6%

customer acquisition cost at JAKA Robotics

4 → 21

marketing team scaled in 16 months

What CEOs and founders say

“You are the best Global Marketing Director and CMO which I have ever experienced at Star.”
Elaine DuGeneral Manager, Star Rapid
“Matej's expertise in the field was excellent. The way he led the team and pushed for results made our company stable on the market.”
Wang JiahuaOwner, Raise International HKG
“You are the best CMO I ever met in terms of practice and experience.”
Anton TrebunskiiFounder, Aurora SEO & Ads
“Keep in touch!”
Young LiFounder & CEO, JAKA Robotics

How it works

Clarity in four weeks.
Results that compound.

01

Week 0

Free 30-minute call

Your goals, your frustrations, and an honest view on whether I can help.

02

Weeks 1–2

Marketing audit

Spend, channels, funnel, tracking and team reviewed end to end. You'll finally see what works.

03

Weeks 3–4

90-day roadmap

Priorities, budget and KPIs in a plan your board can follow.

04

Ongoing

Lead and deliver

I run the plan with your team, report monthly and adjust as results come in.

Engagements

Senior leadership, sized to your business.

Monthly retainers. Cancel with 30 days' notice. No long-term lock-in.

See all services

Questions

Before you book.

Free 30-minute call

Stop guessing. Start knowing
what your marketing returns.

You'll leave with at least one concrete idea, whether or not we work together.

Book your call