Fractional CMO for SME founders and CEOs

Your marketing
should make money,
not mysteries.

You're spending more, approving everything, and still can't say what's driving revenue. I join your leadership team part-time to fix that: one strategy, clear numbers, and a team that delivers without you.

Senior executive overlooking a city skyline
$50M+marketing-attributed revenue

What founders tell me

If you've said any of
these, you're not alone.

“

I'm spending more on marketing every quarter and still can't tell you what it returns.

Budgets go to agencies, ads and tools, but the reports show clicks and impressions, not revenue. You're signing cheques on faith.

“

Marketing is busy. I just don't know if it's working.

Posts go out, campaigns launch, content gets made. But there's no single strategy connecting it all to the numbers you care about.

“

I'm still the one making every marketing decision.

Your team waits for your approval on everything. You became CEO to lead the business, not to review ad copy at 11pm.

“

We've burned through two agencies and a junior hire.

Each one promised growth. Each one needed you to tell them what to do. Nobody owned the outcome.

“

A full-time CMO costs more than our entire marketing budget.

You need senior leadership, but a €200k+ executive hire, plus a six-month search, is a bet you can't afford to get wrong.

“

We want to enter a new market and nobody here has done it.

New region, new language, new buyer. Guessing your way in costs a year and a lot of money.

The real problem

It's not a lack of effort.
It's a lack of senior ownership.

Agencies execute. Junior marketers follow instructions. Someone has to own the strategy, the budget and the result. Right now, that someone is you.

Leadership team planning marketing strategy

Spend you can’t explain

Every euro tied to pipeline and revenue

Random acts of marketing

One 90-day plan your board can follow

You approving everything

A team that owns its KPIs

Agencies with no accountability

Partners aligned to shared targets

Proof, not promises

$50M+

marketing-attributed revenue across USA, Europe and Asia

−87.4%

Google Ads cost per acquisition at Star Rapid

−73.6%

customer acquisition cost at JAKA Robotics

4 → 21

marketing team scaled in 16 months

What CEOs and founders say

“You are the best Global Marketing Director and CMO which I have ever experienced at Star.”
Elaine DuGeneral Manager, Star Rapid
“Matej's expertise in the field was excellent. The way he led the team and pushed for results made our company stable on the market.”
Wang JiahuaOwner, Raise International HKG
“You are the best CMO I ever met in terms of practice and experience.”
Anton TrebunskiiFounder, Aurora SEO & Ads
“Keep in touch!”
Young LiFounder & CEO, JAKA Robotics

Industries I Work With

Specialized marketing leadership
for complex B2B businesses.

I help manufacturing, industrial and technology companies strengthen their market position, build effective marketing functions and drive measurable business growth.

Manufacturing & Contract Manufacturing
Industrial Equipment & Machinery
Robotics & Automation
Engineering & Technical Services
B2B Software & SaaS
Technology & IT Services
Electronics & Hardware
Automotive & Mobility Technology
Medical Devices & MedTech
Energy & Clean Technology
Logistics & Supply Chain Technology

Don’t see your industry?

If your company sells complex products, technologies or services to other businesses, we may still be a good fit.

Let’s Discuss Your Business

How it works

Clarity in four weeks.
Results that compound.

01

Week 0

Free 30-minute call

Your goals, your frustrations, and an honest view on whether I can help.

02

Weeks 1–2

Marketing audit

Spend, channels, funnel, tracking and team reviewed end to end. You'll finally see what works.

03

Weeks 3–4

90-day roadmap

Priorities, budget and KPIs in a plan your board can follow.

04

Ongoing

Lead and deliver

I run the plan with your team, report monthly and adjust as results come in.

Marketing leadership services

Senior marketing expertise. The right level of involvement for your business.

Not every company needs a full-time Chief Marketing Officer. But every growing business needs a clear strategy, accountable marketing and someone who understands how marketing contributes to revenue.

Whether you need an independent assessment, experienced strategic advice or an executive to lead your marketing function, choose the level of support that fits your business.

Five levels of support. One clear price each.

One-time audit or monthly retainers

Recommended first step

01

Marketing Audit

I diagnose your marketing.

€1,000 one-time

Delivered in ~10 business days

02

Marketing Advisory

I advise you.

€790 / month

5 h/month · 3-month minimum

03

External Marketing Director

I direct your team and agencies.

€2,900 / month

30 h/month · 3-month minimum

05

Interim CMO

I run your marketing department temporarily.

€8,000 / month

Up to 80 h/month · typically 3–6 months

Not sure which level fits?

Three questions. One clear recommendation.

Tell me about your situation. I'll match it to the right level of support, and explain why.

Question 1 of 3

What best describes your marketing today?

Pick the closest one.

Compare your options

Each level adds more ownership.

From a one-time diagnosis to running your marketing function. Pick the levels you're weighing up and see exactly what changes between them.

Compare:
Marketing Audit€1,000one-timeMarketing Advisory€790/ monthExternal Marketing Director€2,900/ monthFractional CMO€3,900/ monthInterim CMO€8,000/ month
CapacityDelivered in ~10 business days · includes a 60-min presentation5 h/month (~1 h/week) · 3-month minimum30 h/month (~7.5 h/week) · 3-month minimum40 h/month (~10 h/week) · 3-month minimumUp to 80 h/month (~20 h/week) · typically 3–6 months
Minimum termOne-time3 months3 months3 months (6 recommended)Typically 3–6 months
Meetings1 presentation2 per monthRegularLeadership meetingsManagement meetings
ReportingFindings reportKPI reviewMonthlyMonthly + quarterlyOngoing
Reply timeWithin 12 hoursWithin 12 hoursWithin 12 hoursWithin 12 hoursWithin 12 hours
Executive assessment and findingsIncludedNot includedNot includedNot includedNot included
90-day roadmap / marketing planIncludedNot includedIncludedIncludedIncluded
Regular strategy meetingsNot includedIncludedIncludedIncludedIncluded
KPI and performance reportingNot includedIncludedIncludedIncludedIncluded
Direction of existing staff and agenciesNot includedNot includedIncludedIncludedIncluded
Leads and manages the marketing teamNot includedNot includedNot includedIncludedIncluded
Budget responsibility (within delegated authority)Not includedNot includedNot includedIncludedIncluded
Takes part in leadership meetingsNot includedNot includedNot includedIncludedIncluded
Transition and handover to a permanent hireNot includedNot includedNot includedNot includedIncluded
Hands-on campaign executionNot included in any plan. Campaign production stays with your team or partner agencies.

What every engagement includes

Important: Monthly consulting capacity includes meetings, preparation, analysis, management, reporting and agreed communication. Unused hours do not roll over. Additional work, travel, advertising, technology, agency services and production costs are excluded unless separately agreed.

Not sure which service fits your business?

You don't need to know whether you need an adviser, a marketing director or a CMO before speaking with me.

We'll discuss your business objectives, existing marketing resources and the problems you're trying to solve. I'll recommend the level of involvement that makes commercial sense for your company.

Senior marketing leadership, scaled to your business.

  1. 1Free 30-minute call
  2. 2Written proposal with scope and price
  3. 3Kickoff
Book a free 30-minute consultation.

Pricing questions

Questions

Before you book.

Free 30-minute call

Stop guessing. Start knowing
what your marketing returns.

You'll leave with at least one concrete idea, whether or not we work together.

Book your call